Online Marketing | Social Media Marketing Tips For Small Business
Everyones on the social web.But why is it that no follows your account,or you cant get any traffic on your social profiles?
Its about to change.Hey everyone.Im Neil Patel, and today, Im gonna share with youthe biggest social media mistakes that youre making,thats causing you to not do well.(uplifting music)Before I get
into these tactics,make sure you subscribe to this channel.Whether subscribing, following, whatever it may be.That way, as I create more tactics for you to follow,more video lessons, youll get notified
about them.The first mistake that you need to avoidis posting content too often.Everyone believes that,Hey, you wanna do well on Facebook?
Post 10 times a day.The more you post, the more people will see you.That may work for Twitter, but for most social sites,if you post too much, youre not gonna
do well.You only have a certain amount of people following you.If you keep posting too much information,youre going to wear them out,and theyre gonna start ignoring youre content.Try to post
no more than once a day.Im not talking about live video,or stories, or anything like that.Im talking about posting a image,or a video, a status update.Try not to post more
than one a day.The second mistake that you need to avoidis posting mediocre content.Now that you know you only wanna post once a day,when you do post once a day,
that content has to be amazing.If people dont like it,theyre not going to engage or comment.You know what?
If you posted content thats mediocre,or you think is great, and you got no comments,or engagements or likes,leave a comment below with the word yes.That way I know youre strugglingwith
creating amazing content.And think of it this way,if that content isnt somethingthat you would tell your friends about,or you would share,or you dont think has a slight possibility of going
viral,then, its not gonna do that well.If youre not sure what great content is, go to Buzzsumo.Put in keywords within your space.Itll show you whats popular on the social web
already.You wanna use tools like Buzzsumo and Social Bladeto come up with better content.That way, whenever you do post, its amazing content.The third mistake that most people are makingis theyre
not leveraging videos.Videos is the future.Facebook.Youtube.LinkedIn.All of these players wanna get your attention,more so than even a live TV.Im talking bout, you know, that big LCD.Technically, you dont have a
big TV anymore,theyre all thin and go on your wall.But you get the point, in which,these social sites are craving for your attention.They want you to be on Facebook,instead of
watching HBO, or NBC, or Sky Sports.So, thats why they want you to upload video content.If you upload video content,youll get 2-3 times more engagement and views,than if you just
upload a photo or a text update.The fourth mistake that many people makeis theyre not engaging in the first hour.The way most social algorithms workis whatever does extremely well in
the first hour,continually goes viral.Its like the opposite of SEO.With SEO, its a long-term game.You release content, you never do well in the first hour.Youre lucky if that content ranks
really wellafter 30 days, or six months.In many cases, itll take over a year.With the social web, its all about the first hour.So if you have an email list, promote
your email list.Or technically, promote that video or status update you didto that email list, that way, you can drive more engagement.If you have a push notification subscriber list,from tools
like subscribers.com,send them to your social profilewhen you have a status update.That way it gets more views, engagement.And that way, over the next 30 days, 60 days,itll rank higher on
YouTube.Or over the next 24 hours,itll get way more views and shares on Facebook.You wanna push things hard in the first hour it goes live.And the last mistake that I
want you to avoidis not engaging.Socials all about being a two-way street.If you ask me a question and I didnt answer,thatd be rude of me.Thats how social media works.You need
to engage with other people.So when they leave a comment, make sure you respond.Even if their comment is as simple as like,hey thanks Neil.Thanks for leaving this, or creating this
video.And if you feel like this video is good,leave a comment below telling me thanks.I really do appreciate it.And you know what?
Youll start seeing me respond to you,even if you just say thanks, or hi.Why?
Because social media is a two-way street.Its important for me to communicate with you,just like it is for you to communicate with me.And if you communicate more,and you have those
responses to every single comment,youll find, that over time,youre gonna get much more shares, views, likes,than if you didnt engage with your audience.So thats it.If you stop making those mistakes,